http://www.linkedin.com/today/post/article/20121113173301-6388496-sinofsky-surface-survival-friendly-fire-in-the-tablet-wars
The suggestion here is that Microsoft should stick to the enterprise part of its business and steer away from the consumer end. The suggestion as well is that it has failed to light the path to consumer fulfilment.
However, my thoughts are:
I doubt that Microsoft will fail here. The target is clear. Enterprise and home. The alignment of Tablet, phone and pc is only Microsofts way of changing to simply stay the same. Meaning the leader in the office. My only wonder is why they have yet to scoop up Nokia as this would highly unlikely affect their relationship with their other clients.
On the consumer side, many may have missed the fact that the XBOX has stealthily slipped into living rooms over the years. In fact in the exact manner that a senior executive at Microsoft (also a musician and an owner of one our CD players) was telling me they hoped it would. I think that conversation took place about 10 years ago. Kinect anyone?
So I think the plan is clear and very simple. Sew back up the corporate and eat up the home. Tie them up with with a tablet and a phone. They are after all content delivery mechanisms. Oh and there is the added fact that if you Know hardware, you know software. Or indeed if there is no hardware then there's no software...erm
