Thursday, September 1, 2011

KNOW HOW! The future of CE retail?

Our fridge recently went kaput and with a little girl now starting to march her way around the house, urgency took hold and the world of internet retail started to thump its way out of our desktop.

Ultimately it couldn't have been simpler and since we needed it to be installed, Dixon's online turned out to be the best option. A week or so later and at a pre-specified a big van,  a couple of very polite gentlemen, a toolbox and a fridge appeared.  Less than an hour later it was all done and it was as if they were never here. Fantastic!

Well that all seems totally unremarkable does it not? That is just the point. The final link in the chain. The delivery mechanism from checkout click to a fully functioning piece of equipment in the home. In full working order. The success or otherwise of this mechanism,  in whatever form it takes,  could be the deciding factor in the long term success of online vending.  Don't you think?