Saturday, January 1, 2011

Lullaby baby on the set top:a message to all parents of young children.

My recent fatherhood has shed light on many a new thing as indeed one might expect, but one in particular seems suited to this blog has impressed me as well as make me wonder why? The why I will come to shortly. What has impressed is the wide availability of baby focussed radio stations worldwide. In desperate attempted to calm a screaming little girl, my partner Vicky turned to the Morpheus (Sonneteer Music centre) sitting on the sideboard and hit the Genre search on the dial only to find a whole host of radio stations under 'kids'. Now making the wild assumption that goats do not spend a lot of time listening to radio we assumed they were aimed at little ones! Human little ones that is.

I digress..erm...oh yes; having tried a few we have settled on a broadcast that is not only excellent in its selection of soothing ditties for baby Amelia, but also is transmitting in probably close to the best sound quality I have heard from any digital station. Comparable only to stations like Swiss Classic or AVRO. The station's name: 101 RU Lullaby. As the name implies, it is Russian and they transmit more than one channel aimed at children.

So back to the why? Why oh why don't the BBC of Cebebies fame also broadcast a radio station aimed at children in the same way they do television?   If they ever take time to consider it then I suggest they take more time to learn from the Russians!